News: AI Moves From Sales Tool to Core of Luxury Housing-02-03-2026

Developers of luxury homes in India are applying artificial intelligence well beyond smart-home features and marketing dashboards, using it in planning, construction, procurement and demand forecasting.

Shivam Agarwal, vice president, strategic growth at Sattva Group, told Hindustan Times Real Estate that AI has started to influence what developers build, where they build and how fast a project moves from land acquisition to launch. Praveer Shrivastava, senior executive and vice president of residential at Prestige Group, said it supports data-driven decisions aimed at efficiency gains and tighter timelines through the construction phase.

On the buyer side, Ashish Raheja, Managing Director and CEO of Raheja Universal, told Hindustan Times Real Estate that customers now prefer relevance to volume and want personalised insights matched to lifestyle, budget and location instead of endless listings. He cited research showing such tools improve engagement by up to 40-50% in luxury property searches.

Saurabh Runwal of Runwal Realty said technology has stopped being a support function and is becoming a strategic driver of growth and operational resilience. AI-enabled analytics, he said, decode enquiry behaviour, transaction trends and absorption cycles, helping developers calibrate unit configurations, amenity planning and pricing with greater precision. Developers add that data insights now shape amenity programming, energy-efficiency systems and delivery timelines, which buyers increasingly treat as baseline expectations.

In construction, one use is modelling labour needs at a site in line with progress and other parameters, so that deployed resources are optimised. Others include AI-assisted design of common areas and more accurate material planning, which cuts excess procurement and rework.

Raheja said AI planning tools study past project data, labour productivity and procurement cycles to produce predictive schedules that minimise delays, while real-time monitoring flags bottlenecks early and improves coordination among consultants, contractors and suppliers. In Bengaluru and Mumbai, where land is costly, regulation is layered and timelines are scrutinised, this improves delivery certainty without lowering quality, he said.

Runwal stressed that such systems deliver when embedded in core operations and not adopted superficially.